Snooker is usually associated with old men and smokey clubs. This event needed to offer something unexpected to appeal to new, younger fans.
After extensive exploration of possible names, we settled on Full Angle—connecting to both the geometry of the game, and the idea of a fresh perspective on the sport’s stars.
The campaign logo and graphics are built on an isometric grid. The artwork references the aesthetic of nightclub posters, reflecting the expo’s music events and party atmosphere.