The branding for this new business needed to appeal to potential customers (young professionals), while conveying its unique social mission.


I explored potential connections with prison and rehabilitation, and we chose the name “Faith+Hope”—rhyming slang for “soap”. I then spent as long as possible on paper to develop logo ideas.


Working from brand keywords generous, roots, and raw, I developed and realized a custom font, logo, wordmark, and brand applications.


I’m available for freelance design work.

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