Blog artwork presents a unique challenge: it needs to be on-brand without being branded, varied enough to reflect the content, simple enough to be understandable, and quick to produce.
Each illustration began with a simple brief. I then sketched, both on paper and on screen, and developed a range of possible solutions. Finally, I iterated repeatedly before handoff.
These illustrations balance visual simplicity with the freedom that the blog illustration format allows. I also wanted to avoid the cute but generic “startup look” of much brand illustration.