Case Study: Designlab Blog Redesign

UX Research, UX/UI Design, and Conversion Rate Optimisation for an online design education provider.

Problem

The existing blog design was visually dated and performed poorly in terms of lead capture, compromising content marketing RoI. It was also not integrated with the company’s design system.

Process

I conducted in-depth user research, researched high-converting design patterns, and created wireframes, prototypes, final mockups, and handoff documentation.

Solution

As well as providing a dramatic visual update, the new design observes accessibility principles, uses design system components, and has resulted in lead capture growth of 1100%.

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