I design apps and websites to be simple, usable, and inclusive.
Baseline is a new kind of design course, created to help address inequalities in access to design education. I developed it as a solo project over the course of twelve months — including all design work, content creation, and coding.
Skills applied: design thinking, brand identity design, user interface design, illustration, curriculum design, content creation, copywriting, UX writing, front-end development
Tools used: Figma, Photoshop, Atom
Key results: Site successfully brought to launch in June 2021. 130+ assignments published so far. Exemplary Lighthouse technical ratings for performance, accessibility, best practices, and SEO.
baselinehq.com
Landing page (desktop, light mode)
Part page (desktop, light mode)
Assignment page (desktop, light mode)
Landing page (mobile, light mode)
Part page (mobile, light mode)
Assignment page (mobile, light mode)
Coaching page (mobile, dark mode)
Glossary (desktop, dark mode)
Full house of technical scores in Lighthouse
Coded by hand in vanilla HTML and CSS
Logo
Wordmark
Mascots
This redesign project had three core goals: first, to improve lead capture and reduce bounce rate; second, to improve the experience of reading blog content; and third, to retain aspects of the existing experience that the audience valued.
Skills applied: design thinking, user research, sketching, wireframing, prototyping, icon design, copywriting, UX writing, conversion rate optimisation
Tools used: Figma, Sketch
Key results: 1100% growth in lead capture; reduced bounce rate; improved web accessibility; new integration with company design system
Blog homepage (desktop)
Blog post (desktop)
Inline call-to-action (desktop)
Blog homepage (mobile)
Blog post (mobile)
I created 100+ editorial illustrations to support Designlab content.
Skills applied: graphic design, illustration, typography, brand design
Tools used: Figma, Sketch, Photoshop
This is a brand concept created for a social enterprise providing employment opportunities to those leaving prison.
Skills applied: brand design, logo design, type design
Branded tags
Branded kit bag
Branded cap
Branded t-shirt
me@andrewwilshere.com